Top 5 Apparel Apps on Android in Kenya Q4 2022

In Q4 2022, the top apparel apps on the Android platform in Kenya showed varied performance in terms of weekly downloads and active user engagement. The data, sourced from Sensor Tower, highlights the trends for SHEIN-Shopping Online, Zara, Fashion Nova, Bellewholesale-Fashion Store, and Namshi - We Move Fashion.

SHEIN-Shopping Online experienced a consistent increase in weekly downloads, peaking at approximately 2.9K in the weeks of November 28 and December 19. Its weekly active users ranged from 21.5K to 25.7K, with notable peaks in early November and late December.

Zara saw its weekly downloads fluctuate, reaching a high of about 2.6K in early October before declining to around 1.5K towards the end of December. The app's weekly active users showed a steady rise, peaking at 5.9K in the week of December 19.

Fashion Nova had a significant spike in weekly downloads in early October, reaching around 2.5K before stabilizing to approximately 1.5K by the end of the quarter. Weekly active users for the app increased gradually, peaking at 9.8K in the final week of December.

Bellewholesale-Fashion Store experienced a peak in weekly downloads in early October at around 2.3K, with a subsequent decline to about 1.2K by late December. The app's weekly active users followed a similar trend, peaking at 2.5K in early October and stabilizing around 2K by the end of the quarter.

Namshi - We Move Fashion also saw a peak in downloads in early October at about 1.8K, which tapered off to around 1.2K by late December. The app's weekly active users showed an upward trend, peaking at 1.6K in late December.

For more detailed insights and data on app performance, visit Sensor Tower.