Top 5 Apparel Apps on Android in Italy: Q4 2022

In Q4 2022, the top 5 apparel apps on the Android platform in Italy showed interesting trends in weekly downloads, active users, and revenue. The data, provided by Sensor Tower, highlights the performance of SHEIN-Shopping Online, Zalando – online fashion store, Nike: Shoes, Apparel & Stories, Zara, and LightInTheBox Online Shopping.

SHEIN-Shopping Online experienced a steady rise in weekly downloads, starting at around 40.8K in late September and peaking at approximately 58.8K by the end of December. The app saw its weekly active users increase from 2.9M to a high of 3.4M in late November, though there was a slight decline to 2.6M by the end of the quarter.

Zalando – online fashion store had a relatively stable download rate with slight fluctuations, peaking at around 41.4K in late November. The app's weekly active users saw a significant increase from 809K to over 1M during the same period, reflecting growing user engagement.

Nike: Shoes, Apparel & Stories showed a notable spike in weekly downloads in mid-November, reaching about 35.9K from a baseline of around 17.2K. The active user base also grew from 177K to a high of 249K in late November, before dropping to 144K by the end of December.

Zara maintained a consistent download rate throughout Q4, with a peak of approximately 28.9K in late November. The app's active users increased from 171K to a high of 227K in late November, indicating heightened user activity.

Finally, LightInTheBox Online Shopping saw a gradual increase in downloads, peaking at around 16.2K in late November. Active users for the app grew from 31.3K to over 51.3K during the quarter, showcasing consistent user engagement.

These insights into the performance of Italy's top 5 apparel apps on the Android platform in Q4 2022 underscore the dynamic nature of the market. For more detailed analytics and insights, visit Sensor Tower.