AI Insights · Timothy · January 2023
Top 5 Apparel Apps on Android in Hungary Q4 2022
Discover the performance of the top 5 apparel apps on Android in Hungary during Q4 2022, including trends in downloads and active users.
In the fourth quarter of 2022, the top 5 apparel apps on the Android platform in Hungary showed varied performance in terms of downloads and active users. Here's a closer look at the trends for each app, based on data from Sensor Tower.
SHEIN-Shopping Online had a notable quarter with weekly downloads peaking at approximately 16.8K in the last week of December. The app experienced a steady increase in downloads, starting at around 8.9K at the end of September and reaching its peak towards the end of the year. Weekly active users fluctuated, starting from about 110.7K in late September, peaking at 134.6K in early November, and ending the quarter at 108.1K.
Zalando – online fashion store saw a decline in weekly downloads over the quarter. Starting at 9.9K at the end of September, downloads dropped to a low of 2.8K by mid-December, before slightly recovering to 5.3K in the last week of December. However, weekly active users showed a positive trend, increasing from 83.9K in late September to 113K by the end of December.
ABOUT YOU Online Fashion Shop demonstrated mixed performance. Weekly downloads reached a high of 7.6K in mid-November but dropped to 3.3K by the end of December. Active users also saw some fluctuation, starting at 52.9K in late September, peaking at 63.4K at the end of October, and ending the quarter at 42.9K.
MODIVO - Fashion store online experienced a gradual decline in weekly downloads over the quarter. Beginning at around 2.5K in late September, downloads peaked at 4.7K at the end of October, before falling to less than 1K by the end of December. Active users followed a similar pattern, decreasing from 6.6K in late September to 4.7K by the end of December.
efootwear - online fashion showed a significant decline in both downloads and active users. Weekly downloads peaked at 5.9K in late October but dropped to 682 by the end of December. Active users also decreased, starting at 20.3K in late September and ending the quarter at 17.8K.
For more in-depth insights and data, visit Sensor Tower.
