Top 5 Apparel Apps on Android in Croatia: Q4 2022

In the fourth quarter of 2022, the top 5 apparel apps on the Android platform in Croatia showed varying trends in weekly downloads and active users. Here's a detailed look at their performance:

Zalando – online fashion store experienced a notable fluctuation in weekly downloads. The app peaked with nearly 15K downloads in the week of October 24, before gradually declining to around 5.6K by the end of December. Active users saw a steady increase, reaching a high of approximately 65K in the week of November 21, but settled at around 52K by the end of the quarter.

ABOUT YOU Online Fashion Shop also displayed interesting trends. Weekly downloads spiked to about 9.5K in mid-November but dropped significantly to around 2.4K by the end of December. Active users peaked at around 33K during the same period but saw a decrease, ending the quarter with roughly 23K active users.

efootwear - online fashion saw its highest weekly downloads in late October with approximately 5.2K downloads. This number declined to just over 400 by the end of December. Active users followed a similar trend, peaking at around 16K in late October and decreasing to about 7K by the end of the quarter.

MODIVO - Fashion store online had a peak in weekly downloads of about 3.8K in late October, but this number fell to under 300 by the end of December. Active users reached their highest at around 15.5K in late November, but this also dropped, ending the quarter at approximately 10.5K.

BestSecret showed a more stable trend with weekly downloads peaking at around 2.9K in late November. By the end of December, downloads were around 1.6K. Active users saw a gradual increase, peaking at about 21K in late November, and ended the quarter with around 15.7K.

These insights are derived from Sensor Tower’s comprehensive data analytics. For more detailed insights and trends, visit Sensor Tower.