Top 5 Apparel Apps on Android in the UK - Q4 2022

In the fourth quarter of 2022, the top 5 apparel apps on the Android platform in the United Kingdom showcased varying trends in downloads and active user engagement. Here’s an overview of their performance:

SHEIN-Shopping Online saw a fluctuating download pattern, starting the quarter at around 50.1K downloads and ending with a peak of approximately 56.3K in the final week of December. Active users showed a steady trend with a notable increase to 766K by the end of the quarter.

JD Sports experienced a relatively stable download rate, with slight peaks and troughs, averaging around 24.3K weekly downloads. Active users also remained steady, hovering around the 110K mark throughout most of the quarter.

LightInTheBox Online Shopping exhibited an initial spike in downloads, peaking at 26.8K in mid-October, but saw a decline towards the end of the quarter, dropping to 7.2K in the final week of December. Active users followed a similar trend, starting at 36.8K and decreasing to 38.8K by the quarter’s end.

ASOS showed a significant increase in downloads in mid-November, reaching 22.2K, before experiencing a decline to 8.7K by the end of December. Active users peaked at 150.5K in late November, maintaining a strong presence with 126.7K active users by the end of the quarter.

Nike: Shoes, Apparel & Stories had a notable increase in downloads in mid-November, peaking at 21.4K, with a gradual decline to 10.6K by the end of December. Active users showed a peak of 106.8K in late November, ending the quarter at 59.8K.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.