Top 5 Apparel Apps on Android in France: Q4 2022

In the fourth quarter of 2022, the top 5 apparel applications on the Android platform in France displayed diverse performance patterns in terms of downloads and active users. Here’s a detailed look at their metrics based on Sensor Tower data.

SHEIN-Shopping Online had a strong presence with weekly downloads ranging from around 38K to 51K throughout the quarter. Weekly active users fluctuated, peaking at approximately 1.12M in late October and then declining to 902K by the end of December.

Zalando – online fashion store experienced a steady increase in downloads, starting at 26K and reaching up to 36K by the end of the quarter. Active users showed significant growth, climbing from 473K in early October to a peak of 630K in late November, before settling at around 498K at the end of December.

Nike: Shoes, Apparel & Stories saw a notable rise in weekly downloads mid-quarter, reaching 29K in late November. Active users peaked at approximately 223K during the same period, before dropping to around 129K by the end of December.

LightInTheBox Online Shopping had a steady increase in weekly downloads, peaking at 24K in early December. Weekly active users showed a consistent upward trend, reaching about 69K in early December before declining to 38K by the end of the month.

KIABI Mode, Bébé & Déco Maison saw a decrease in weekly downloads, starting at 15K in late September and dropping to 8.4K by the end of December. Active users also showed a slight decline, from approximately 60K to 50K during the quarter, with a peak of around 65K in late November.

For more detailed insights and additional data, visit Sensor Tower.