Top 5 Apparel Apps on Android in Europe for Q4 2022

During the fourth quarter of 2022, the top 5 apparel apps on the Android platform in Europe showed notable performance trends. Below is a detailed analysis of each app's weekly downloads and active user metrics.

SHEIN-Shopping Online saw a consistent rise in weekly downloads, starting the quarter with around 415K and peaking at approximately 593K in the last week of December. Weekly active users also surged, reaching over 10.8M in late November before slightly declining to 8.6M by the end of the quarter.

Trendyol - Online Alışveriş experienced fluctuations in weekly downloads, with a high of about 353K in early November and a low of around 183K in mid-December. The app's weekly active users remained strong, peaking at over 21M in late November and ending the quarter with nearly 18.5M active users.

Zalando – online fashion store maintained relatively stable weekly downloads, hovering around 289K at the start and ending at 247K in December. The app's weekly active users showed a significant boost, peaking at over 5.4M in late November before stabilizing around 4.5M towards the end of the quarter.

Nike: Shoes, Apparel & Stories displayed a varied trend in weekly downloads, starting at 118K and reaching up to 222K in late November. The app's weekly active users peaked at nearly 1.34M in late November but saw a decline to around 874K by the end of December.

H&M - we love fashion showed fluctuations in weekly downloads, with a peak of about 199K in late November and a dip to around 102K in mid-December. Weekly active users for H&M peaked at almost 3.95M in late November, but it tapered off to approximately 2.98M by the end of December.

These insights, derived from Sensor Tower data, provide a clear view of the performance trends for the top apparel apps on Android in Europe for Q4 2022. For more detailed insights and analysis, visit Sensor Tower.