AI Insights · Timothy · January 2023
Top 5 Apparel Apps on Android in Spain Q4 2022
Analyzing the performance of the leading apparel apps on Android in Spain for Q4 2022, including downloads and active users.
The fourth quarter of 2022 showcased interesting trends for the top 5 apparel apps on Android in Spain. Here’s a closer look at how these applications performed in terms of weekly downloads and active users.
SHEIN-Shopping Online experienced notable fluctuations in its weekly downloads. Starting at around 64K downloads in late September, the app saw a significant spike to 108K by the end of December. The weekly active users, however, showed a downward trend from 1.53M to approximately 1.29M over the same period.
Zalando – online fashion store had a consistent performance in weekly downloads, starting at 30K and peaking at 37K mid-November before ending the quarter at 34K. The active users for Zalando increased from 409K to nearly 500K, indicating growing engagement.
Nike: Shoes, Apparel & Stories observed a steady increase in weekly downloads, starting at 16K and peaking at over 32K in late November. The active user base also saw an upward trend from 96K to a peak of 145K in late November, before dropping to around 77K by the end of December.
Zara maintained a stable download rate throughout the quarter, starting at 11K and peaking at 38K in late November. The weekly active users also increased significantly from 187K to a peak of 275K in late November, before settling at around 178K by the end of December.
KIABI Mode, Bébé & Déco Maison showed varied performance in weekly downloads, with a peak of 21K in mid-October. The number of active users increased from 18K to a peak of 38K in late November, ending the quarter at around 35K.
These insights, derived from Sensor Tower data, offer a glimpse into the performance of leading apparel apps on Android in Spain during Q4 2022. For more detailed analytics and insights, visit Sensor Tower.
