AI Insights · Timothy · January 2023
Top 5 Apparel Apps on Android in Egypt: Q4 2022 Performance
Discover the performance trends of the top 5 apparel apps on Android in Egypt during Q4 2022, focusing on weekly downloads and active users.
In the fourth quarter of 2022, the top 5 apparel apps on the Android platform in Egypt showcased varying trends in downloads and active user metrics. Let's delve into the performance details of these popular apps.
DeFacto - Clothing & Shopping experienced notable fluctuations in weekly downloads. Starting from 37.2K in late September, the app saw a significant spike, peaking at 223K in the last week of October. However, downloads declined sharply toward the end of the year, reaching as low as 6.9K in early December before modestly recovering to 16.8K by the end of December. Active users followed a similar pattern, rising from 86.3K to a peak of 318K in early November, then tapering off to 197K by the end of the quarter.
SHEIN-Shopping Online maintained a relatively stable download rate, starting with 41.8K in late September and gradually declining to 11.3K by the end of December. The app's active users showed a gradual decrease from 394K in late September to 254K by the end of December, despite a brief peak of 472K in early November.
adidas: Shop Shoes & Clothing saw a varied trend in its weekly downloads. After starting the quarter with zero downloads, the app saw a peak of 43.8K in late November. Downloads then decreased, ending the year at 3.5K. Active users also showed fluctuations, starting at 1.7K in late October, peaking at 54.4K in late November, and settling at 8.9K by the end of December.
Town Team demonstrated a steady performance in weekly downloads, maintaining around 5K to 7K downloads throughout most of the quarter, with a slight dip to 3.1K in early December, and a recovery to 5.2K by the end of December. Active users for Town Team remained fairly consistent, starting at 16.9K in late September and ending at 21.6K in late December, with minor fluctuations in between.
Zara showed a steady download rate, beginning with 3.8K in late September and peaking at 7.7K in early November before ending the year at 4.4K. The app's active user count showed a positive trend, starting at 37.5K in late September and peaking at 47.5K in mid-November, ultimately closing the quarter at 45.2K.
These insights are sourced from Sensor Tower, where more detailed analytics and trends can be explored.
