AI Insights · Timothy · January 2023
Top 5 Apparel Apps on Android in Estonia Q4 2022
A review of the performance of the top 5 apparel applications on the Android platform in Estonia during Q4 2022, highlighting trends in weekly downloads.
In Q4 2022, the apparel app market in Estonia experienced notable trends in weekly downloads. Below is a detailed analysis of the top 5 performing apps: Zalando – online fashion store, ABOUT YOU Online Fashion Shop, SHEIN-Shopping Online, BestSecret, and H&M - we love fashion.
Zalando – online fashion store saw a gradual decline in weekly downloads from 1.7K at the end of September to around 456 in mid-December, followed by a slight recovery to 743 in the last week of December.
ABOUT YOU Online Fashion Shop experienced fluctuations with a peak of 1.3K downloads in mid-November, but downloads dropped significantly to as low as 61 in mid-December, ending the year with 134 downloads.
SHEIN-Shopping Online maintained a steady download rate, starting at 331 in late September and reaching around 357 in the last week of December, despite some mid-quarter fluctuations.
BestSecret had a modest but consistent download performance, peaking at 166 in late November and maintaining an average of around 100 downloads per week throughout the quarter.
H&M - we love fashion saw its downloads peak at 294 in early November but experienced a drop-off to around 50 in early December, ending the quarter with 77 downloads.
For more detailed insights, visit Sensor Tower.
