Top 5 Apparel Apps on Android in Ecuador: Q4 2022 Performance

During the fourth quarter of 2022, the top 5 apparel apps on the Android platform in Ecuador demonstrated varied trends in downloads and active users. Here, we explore the weekly performance of SHEIN-Shopping Online, Zara, LightInTheBox Online Shopping, adidas: Shop Shoes & Clothing, and Fashion Nova.

SHEIN-Shopping Online experienced a fluctuating trend in weekly downloads, starting at around 23.9K at the end of September and peaking at 29K in early November before declining to approximately 15.6K by the end of December. Weekly active users showed a steady increase from 254K to nearly 293K over the quarter.

Zara saw a gradual decline in weekly downloads, starting at 1.9K in early October and dropping to 838 by mid-December. Weekly active users fluctuated but remained relatively stable, starting at 6.6K and ending the quarter at around 6.5K.

LightInTheBox Online Shopping showed a notable spike in downloads, peaking at 2.1K in late October before dropping to 753 by the end of December. Active users followed a similar pattern, starting at 715 and reaching a high of 2.4K in late October, then decreasing to 1.5K by the end of the year.

adidas: Shop Shoes & Clothing had a varied trend in downloads, with a notable increase in mid-November, reaching 1.8K, and ending the quarter at 1.4K. Active users also saw an upward trend, particularly in December, starting at 2.1K and growing to 4.5K by the end of the quarter.

Fashion Nova experienced a decline in downloads, starting at 1.3K in late September and dropping to 606 by the end of December. Active users showed a slight decline over the quarter, from 4.1K at the beginning to 3.4K by the end of December.

These insights are based on data from Sensor Tower. For more detailed analysis and additional insights, visit Sensor Tower.