AI Insights · Timothy · January 2023
Top 5 Apparel Apps on Android in Denmark Q4 2022
An overview of the performance of the top 5 apparel apps on Android in Denmark during Q4 2022, based on weekly downloads and active users.
In the fourth quarter of 2022, the top 5 apparel apps on the Android platform in Denmark showed varied performance in terms of weekly downloads and active users. Here’s a closer look at their trends:
SHEIN-Shopping Online experienced a steady increase in weekly downloads, peaking at approximately 2.7K in the final week of December. Weekly active users showed a gradual rise, starting from around 24.6K in late September and reaching about 26.3K by the end of December.
Zalando – online fashion store saw fluctuations in weekly downloads, with a high of nearly 1.9K in late September and again in late December. The app's weekly active users demonstrated a significant increase, peaking at around 93K in late November before settling to about 74.5K at the end of December.
H&M - we love fashion had varying weekly downloads, with a notable peak of approximately 2.7K in late November. The weekly active users showed a general decline from around 38.4K in late September to about 32.8K by the end of December.
LightInTheBox Online Shopping observed a steady increase in weekly downloads, reaching a high of about 1.6K in early December. The weekly active users also increased gradually, peaking at approximately 4.5K in early December before dropping to around 2.7K at the end of the quarter.
ABOUT YOU Online Fashion Shop had fluctuating weekly downloads, with a peak of about 1.2K in mid-November. The weekly active users showed a rise from around 10.2K in late September to a peak of about 10.9K in mid-November, then slightly declined to around 8.8K by the end of December.
For more detailed insights and data, visit Sensor Tower.
