Top 5 Apparel Apps on Android in Colombia Q4 2022

In the fourth quarter of 2022, the top 5 apparel apps on Android in Colombia showcased varying trends in downloads and active users. Here's a detailed look at their performance based on data from Sensor Tower.

adidas: Shop Shoes & Clothing saw a notable fluctuation in weekly downloads. The app peaked at around 44K downloads in mid-October and experienced a decline towards the end of the quarter, settling at approximately 15K downloads in the last week of December. In terms of active users, the app maintained a strong presence, with a peak of around 325K users in late November, ending the quarter with roughly 248K active users.

SHEIN-Shopping Online demonstrated a stable download rate throughout the quarter, with a high point of approximately 25K downloads in late November. The app's active user base showed an upward trend, peaking at around 941K users in the same period before slightly decreasing to 857K users by the end of December.

PatPat - Kids & Baby Clothing exhibited a gradual increase in weekly downloads, reaching about 5K in mid-December before dropping to approximately 1.8K in the last week of the year. The active user count followed a similar pattern, peaking at around 13.5K in mid-December and ending the quarter with roughly 11.4K users.

Zara experienced a steady increase in downloads, with notable spikes in late November and mid-December, reaching up to 5.1K downloads. The active user base also grew, peaking at around 17.4K users in late December, indicating a consistent user engagement throughout the quarter.

Finally, BERSHKA: Fashion & trends showed a steady download rate, with a high of approximately 4.7K downloads in late November. The active user count saw significant growth, reaching up to 14.6K users in late November and concluding the quarter with around 13.2K active users.

For more detailed insights and comprehensive data, visit Sensor Tower.