Top 5 Apparel Apps on Android in Switzerland in Q4 2022

In the fourth quarter of 2022, the top five apparel applications on the Android platform in Switzerland showed varying trends in weekly downloads and active users. Here’s a detailed look at their performance:

SHEIN-Shopping Online saw a consistent pattern in weekly downloads, starting at around 3K and peaking at 3.4K in the final week of December. The app also maintained a steady number of weekly active users, fluctuating between approximately 44K and 58K throughout the quarter.

C&A Fashion Online Shop experienced a gradual decrease in weekly downloads, starting at 3K and dropping to 2.2K by the end of December. The weekly active users also showed a slight decline, beginning at 7.4K and ending at around 7.4K in the last week of December.

Zalando – online fashion store displayed a steady increase in weekly downloads, peaking at 3.1K in the week of November 21. The app's weekly active users saw significant growth, reaching over 101K in the same week before leveling off to around 78K by the end of December.

LightInTheBox Online Shopping experienced a notable rise in weekly downloads, climbing from 1.2K at the beginning of October to 3.1K in the last week of November. Weekly active users also increased, peaking at approximately 10K in the first week of December before tapering off to 7.4K by the end of the quarter.

H&M - we love fashion showed a mixed trend in weekly downloads, with a peak of 3.2K in the week of November 21, followed by a decline to 1.2K by the end of December. The weekly active users peaked at around 62K in the same week before gradually decreasing to approximately 44K by the end of the quarter.

These insights are based on Sensor Tower data. For more in-depth information and analysis, visit Sensor Tower.