Top 5 Apparel Apps on Android in Central America: Q4 2022 Performance

In the fourth quarter of 2022, the top 5 apparel apps on the Android platform in Central America showcased varying trends in downloads, active users, and revenue. Here's a detailed look at their performance, based on data from Sensor Tower.

SHEIN-Shopping Online maintained a strong presence with weekly downloads starting at approximately 282K in late September and peaking at around 303K in early October. By the end of December, downloads slightly rebounded to about 266K. Active users for the app saw fluctuations, starting at nearly 3.8M and reaching a high of approximately 4.1M in late November, before ending the quarter at around 3.6M.

Nike: Shoes, Apparel & Stories experienced consistent weekly downloads, beginning Q4 with about 97K and closing the year with a peak of around 106K. Active users also showed a steady increase, starting from nearly 384K and reaching approximately 425K by the end of December.

adidas: Shop Shoes & Clothing had a varied performance in weekly downloads. The app started the quarter with about 51K downloads, saw a peak of around 82K in mid-November, and concluded the year at approximately 35K. Active users followed a similar trend, beginning at roughly 284K, peaking at about 350K in November, and ending at around 266K.

Cuidado con el Perro saw a notable increase in weekly downloads, starting at around 14K and reaching a peak of approximately 35K in mid-November. By the end of December, downloads stabilized at about 30K. Active users showed a positive trend, starting from nearly 38K and peaking at around 69K in November, before ending the quarter at approximately 66K.

H&M - we love fashion experienced growth in weekly downloads, beginning at around 11K and peaking at approximately 27K in mid-November, before tapering off to about 19K by the end of December. Active users followed a similar pattern, starting from around 237K, peaking at approximately 286K in mid-November, and closing the quarter at about 245K.

For more detailed insights and data, visit Sensor Tower.