Top 5 Apparel Apps on Android in Bulgaria Q4 2022

In the fourth quarter of 2022, the top 5 apparel applications on the Android platform in Bulgaria showcased varied performance trends in downloads and active users. Here’s a closer look at the data from Sensor Tower.

MODIVO - Fashion store online saw a notable increase in weekly downloads, peaking at around 11.7K in mid-October before gradually declining to just over 500 by the end of December. Active users followed a similar trend, starting at roughly 10K in late September, reaching 21K in late October, and then declining to about 7.2K by the end of the quarter.

efootwear - online fashion experienced a steady rise in weekly downloads early in the quarter, peaking at around 8K in mid-October before tapering off to approximately 450 by the end of December. Active users also saw growth, moving from around 15.5K in late September to a peak of 30.7K in mid-October, and then declining to about 15.7K by the end of the period.

ABOUT YOU Online Fashion Shop demonstrated consistent weekly downloads, hovering around 4K for most of the quarter, with a notable spike to 8.6K in early November. Active users showed significant activity, starting at 77.2K in late September, peaking at 89.3K in early November, and ending the quarter at around 62.8K.

SHEIN-Shopping Online maintained a stable download rate, ranging between 2K and 3.8K downloads per week throughout the quarter. Active user numbers were also steady, beginning at approximately 32.9K in late September and increasing to around 36.5K by the end of December.

Nike: Shoes, Apparel & Stories had a modest download rate, with weekly downloads fluctuating between 900 and 1.5K. Active users remained relatively stable, starting at about 7.2K in late September and ending the quarter at roughly 6.5K.

For more detailed insights and trends, visit Sensor Tower.