AI Insights · Timothy · January 2023
Top 5 Apparel Apps on Android in Belgium - Q4 2022
A detailed look at the performance trends of the top 5 apparel apps on Android in Belgium during Q4 2022, based on data from Sensor Tower.
In the fourth quarter of 2022, the top 5 apparel apps on the Android platform in Belgium showed varied performance trends in terms of weekly downloads and active users. Here’s a breakdown of their performance:
SHEIN-Shopping Online saw its weekly downloads fluctuate throughout the quarter, peaking at 21.6K in the week of November 7. This app also experienced a consistent number of active users, starting at 111K at the beginning of the quarter and ending at approximately 97.7K by the last week of December.
Zalando – online fashion store exhibited a downward trend in weekly downloads, starting at 9.9K and ending at 6.4K. However, its weekly active users remained relatively stable, with a slight increase from 206K to 209K over the quarter.
H&M - we love fashion experienced a peak in weekly downloads of 5.1K in the week of October 3, followed by fluctuations and ending at around 2.9K. The active users for H&M showed a decline from 97.4K to 82K by the end of December.
Nike: Shoes, Apparel & Stories had its weekly downloads peak at 4.1K during the week of November 21. The active user base saw a slight increase from 21.2K at the start of the quarter to 22K by the end of December.
LightInTheBox Online Shopping showed a gradual increase in weekly downloads, peaking at 3.9K in the week of December 5. The active user count also grew steadily, starting at 8.7K and peaking at 13.3K in early December before dropping to 9.2K at the end of the quarter.
This data from Sensor Tower provides a comprehensive view of the performance trends of these top apparel apps. For more in-depth insights, visit Sensor Tower.
