Top 5 Apparel Apps on Android in Austria Q4 2022

In the fourth quarter of 2022, the top five apparel applications on the Android platform in Austria demonstrated diverse performance trends. Here's a closer look at how each app fared, based on data from Sensor Tower.

Zalando – online fashion store saw fluctuations in weekly downloads, peaking at 4.3K in mid-November and ending the quarter with a slight increase to 3.6K. Active users showed a similar trend, rising from 76.1K at the start of the quarter to a peak of 92.6K in late November before settling at 74.1K by the end of December.

C&A Fashion Online Shop experienced a gradual decline in weekly downloads, starting at 3.9K and dropping to 2K by mid-December, before a slight rebound to 3.2K in the last week of December. Active users exhibited a more stable pattern, with a slight dip in mid-December but ending the quarter at 9K, up from 8.2K at the start.

SHEIN-Shopping Online showed relatively stable weekly downloads, maintaining around 2.7K to 3.3K throughout the quarter. Active users peaked at 34.8K in late November before dropping to 27K by the end of December.

H&M - we love fashion had a varied download pattern, starting at 2.8K, peaking at 3.3K in late November, and then declining to 1.4K by the end of December. Active users followed a similar pattern, peaking at 62.6K in late November and ending the quarter at 46.4K.

Lastly, LightInTheBox Online Shopping saw a significant increase in weekly downloads, from 887 at the start to a peak of 2.6K in early December, before dropping to 1.1K by the end of the month. Active users mirrored this trend, peaking at 8.2K in early December and ending the quarter at 6K.

For more detailed insights, visit Sensor Tower.