Top 5 Apparel Apps on Android in Argentina for Q4 2022

In Q4 2022, the top 5 apparel apps on Android in Argentina showcased varied performance trends in terms of downloads and active users. Here’s a detailed look at each app's metrics:

adidas: Shop Shoes & Clothing saw a notable fluctuation in weekly downloads, starting at around 39.4K in late September and experiencing a decline to approximately 18.5K by early December. However, there was a significant recovery towards the end of the quarter, peaking at about 44K in the week of December 19. Weekly active users also reflected this trend, increasing from roughly 231K in late September to nearly 295K by the end of December.

SHEIN-Shopping Online exhibited a consistent performance in weekly downloads, ranging from around 5.2K to 8.7K. The app's active users showed a steady increase over the quarter, starting at approximately 76K in late September and reaching nearly 90K by the end of December.

Whering:Digital Closet Stylist experienced a sharp drop in downloads after an initial spike of about 15.8K in the first week of October. The numbers dwindled to around 525 by late November, but saw a moderate recovery to about 3.8K by the week of December 19. Active users mirrored this pattern, with a significant initial increase to approximately 13.2K in early October, followed by a decline and a subsequent rise to around 4.5K by mid-December.

LightInTheBox Online Shopping maintained a relatively stable download rate, ranging between 1.5K and 4.3K throughout the quarter. Active users showed minor fluctuations, starting at roughly 4.2K in late September and stabilizing around 4K by the end of December.

Zara had a stable download rate, with figures oscillating between 1.2K and 2.7K. Active users remained consistent, averaging around 13K to 14K throughout the quarter, with a slight peak to approximately 14.5K in mid-December.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower's platform.