AI Insights · Timothy · January 2023
Top 5 Apparel Apps on Android in Africa Q4 2022
Discover the performance of the top 5 apparel apps on the Android platform in Africa during the fourth quarter of 2022, with insights on weekly downloads and active users.
The fourth quarter of 2022 saw interesting trends in the performance of the top 5 apparel apps on the Android platform in Africa. Here's a closer look at their weekly downloads and active user metrics, based on data from Sensor Tower.
SHEIN-Shopping Online started Q4 with a strong weekly download count, peaking at approximately 136.9K downloads in early November. However, the app experienced a steady decline towards the end of the quarter, finishing with around 51.7K downloads in the last week of December. The app's weekly active users followed a similar trend, starting at 1.06M and seeing a gradual decrease to approximately 830.7K by the end of December.
DeFacto - Clothing & Shopping showed significant fluctuation in weekly downloads. The app experienced a peak in late October with about 223K downloads, but saw a sharp decline to just 7K downloads by the end of November. The weekly active users mirrored this trend, starting at 86.3K and peaking at 318.5K in early November, before dropping to around 196.9K by the end of December.
Zara had a relatively stable performance in terms of weekly downloads, with numbers ranging between 9K and 18.8K throughout the quarter. The app's weekly active users showed a slight increase from 91.1K at the beginning to about 103.7K by the end of December.
adidas: Shop Shoes & Clothing saw a varied download pattern, with a notable peak of approximately 49.9K downloads in late November. The active users count also showed significant fluctuations, starting at 27.4K in late September and peaking at 73.4K in late November, before settling at around 22K by the end of the year.
Nike: Shoes, Apparel & Stories experienced a steady increase in weekly downloads, peaking at about 12.1K in late November. The app's weekly active users also saw a gradual rise, starting at 22.1K in late September and reaching around 29K by late November, before slightly declining to 21.2K by the end of December.
For more detailed insights and data, visit Sensor Tower.
