AI Insights · Timothy · October 2022
Top 5 Shopping Apps Performance in Kenya Q3 2022
In Q3 2022, Kenya's top 5 shopping apps saw varied performance metrics in weekly downloads, active users, and revenue, with trends indicating shifts in user engagement.
In Q3 2022, the performance of the top 5 shopping applications in Kenya showed notable trends in downloads and active user engagement. Here’s a closer look at the data from Sensor Tower for JUMIA Online Shopping, Kilimall - Affordable Shopping, Alibaba.com - B2B marketplace, Lucky Ten, and Queen Mall.
JUMIA Online Shopping
JUMIA Online Shopping saw its weekly downloads peak at approximately 103K in late August, before decreasing to around 34K by the end of September. Despite fluctuating downloads, weekly active users remained relatively stable, averaging around 350K to 370K throughout the quarter.
Kilimall - Affordable Shopping
Kilimall - Affordable Shopping had a consistent weekly download trend, peaking at about 50K in mid-September. Weekly active users also showed a steady increase, reaching nearly 284K by the third week of September.
Alibaba.com - B2B marketplace
Alibaba.com - B2B marketplace experienced modest weekly download numbers, reaching a high of approximately 37K in late August. The app maintained a strong user base, with weekly active users increasing from around 309K at the beginning of the quarter to over 405K by the end of September.
Lucky Ten
Lucky Ten had a varied download pattern, peaking at about 21K in early September. Active users fluctuated throughout the quarter, peaking at around 74K in late August before stabilizing at approximately 67K by the end of September.
Queen Mall
Queen Mall saw its weekly downloads reach a high of approximately 11K in late July, with a slight decline towards the end of the quarter. Active users showed a steady increase, peaking at around 32K by the end of September.
For more detailed insights and data, visit Sensor Tower.