AI Insights · Timothy · October 2022
Top 5 Shopping Apps Performance in Belarus Q3 2022
Explore the performance trends of the top 5 shopping apps on a unified platform in Belarus during Q3 2022, including download and active user metrics.
In the third quarter of 2022, the top 5 shopping apps in Belarus demonstrated varying trends in downloads and active user engagement. Below is a detailed analysis of each app's performance, based on data from Sensor Tower.
AliExpress: Интернет-магазин saw its weekly downloads peak at around 37K in mid-July, before stabilizing between 25K to 31K for the remainder of the quarter. Weekly active users showed a consistent increase, rising from approximately 238K at the start of the quarter to over 321K by the end of September.
WILDBERRIES experienced a steady growth in weekly downloads, starting at 10.9K and reaching a peak of 26.3K by the end of September. Active users also followed an upward trend, increasing from around 300K to 350K over the quarter.
Озон: онлайн интернет-магазин maintained a relatively stable download rate, with figures ranging from 9.7K to 14.7K throughout the quarter. Active users saw a gradual increase, moving from approximately 91K to 104K by the end of September.
Euromall, a newer entrant in the market, showed significant growth in weekly downloads, starting at just 144 in mid-July and soaring to around 26K by early September. Active users also surged, from a mere 116 to over 44K by the end of the quarter.
Еплюс exhibited a modest but consistent performance in terms of weekly downloads, fluctuating between 5K to 10K. Active users remained relatively stable, with a slight increase from about 24K to 27K over the quarter.
For more detailed insights and data, visit Sensor Tower.
