Top 5 Shopping Apps in Belarus Q3 2022

In Q3 2022, the top 5 shopping apps in Belarus showcased varied performance metrics in terms of downloads and active users. Here’s a detailed look at how each app fared:

AliExpress: интернет-магазин saw a mixed trend in weekly downloads, starting at around 26.5K in late June and peaking at approximately 37.2K in mid-July. By the end of September, downloads stabilized at around 28.1K. Active users for AliExpress showed consistent growth, increasing from approximately 238K at the beginning of the quarter to over 321K by the end of September.

Wildberries experienced a steady increase in weekly downloads, starting at around 10.9K in late June and reaching approximately 26.3K by the end of September. Active users also showed a positive trend, growing from around 299K at the start of the quarter to over 350K by the end of September.

Куфар: товары, квартиры, авто displayed a relatively steady download rate, peaking at around 17.2K in early August before gradually declining to approximately 12.2K by the end of September. Active users for Куфар showed an upward trend, increasing from around 388K at the beginning of the quarter to over 428K by the end of September.

OZON: товары, одежда, билеты had a consistent performance in weekly downloads, starting at around 9.7K in late June and peaking at approximately 14.8K in mid-September before settling at around 12.4K by the end of the quarter. Active users for OZON saw a gradual increase, rising from around 91.3K at the beginning of the quarter to over 103.5K by the end of September.

Euromall, a relatively new entrant, showed rapid growth in downloads, starting from just 144 in mid-July and reaching approximately 26K by early September. Active users for Euromall also grew significantly, from just 116 in mid-July to over 44.2K by the end of September.

For more detailed insights and data, visit Sensor Tower.