Top 5 Shopping Apps in Bulgaria: Q3 2022 Performance

In the third quarter of 2022, the top shopping apps in Bulgaria demonstrated varied performance across downloads, active users, and revenue. Here’s a closer look at the trends for each app based on Sensor Tower data.

Kaufland: Supermarket Offers saw a peak in weekly downloads at the start of the quarter, with approximately 28.5K downloads in the last week of June. The app experienced a general downward trend in downloads, reaching around 12.7K by the end of September. Active users for this app remained relatively stable, starting at about 104.7K in late June and peaking at 125.5K in mid-September before settling at 110.4K by quarter's end.

eMAG.bg had a steady performance in weekly downloads, fluctuating between 7.5K and 13.1K throughout the quarter. The highest number of downloads was recorded in early July. The app's active user base also showed stability, with a slight increase from 88.4K in late June to a peak of 97.2K in mid-September, before closing the quarter at 90.5K.

Lidl Plus experienced consistent weekly downloads, peaking at 10.9K in early August. The app maintained a steady number of active users, starting at 68.1K in late June and reaching a high of 73.7K in mid-September, before ending the quarter slightly lower at 72.1K.

MODIVO - Moda i zakupy online showed an upward trend in weekly downloads, peaking at approximately 10.5K in early September. The active user base for this app grew significantly, starting at 16.3K in late June and reaching a peak of 25K in early September, before slightly decreasing to 17.7K by the end of the quarter.

Alibaba.com had a relatively stable performance in weekly downloads, with a peak of 7.7K in late June. Active users for this app remained consistent, starting at 51.9K in late June and maintaining around 47.8K by the end of September, with minor fluctuations throughout the quarter.

For more detailed insights into the performance of these apps and additional data, visit Sensor Tower.