Top 5 Shopping Apps Performance in Africa Q3 2022

Throughout the third quarter of 2022, the top five shopping apps in Africa showed varied performance in terms of downloads and active users. Here's a closer look at how each app fared:

Jumia Online Shopping saw a dynamic quarter with weekly downloads starting at around 336K and peaking at 408K in late July. However, by the end of September, downloads had slightly decreased to approximately 297K. The app maintained a robust user base, with weekly active users fluctuating between 3.2M and 3.8M, closing the quarter at roughly 3.4M.

Alibaba.com experienced a steady stream of downloads, beginning at around 346K and seeing a high of 394K in early September. By the end of the quarter, downloads had settled at about 302K. Active users for Alibaba.com consistently grew from about 2.9M to over 3.5M, indicating a solid engagement with the app throughout the quarter.

Amazon Shopping had a notable increase in downloads, starting at 177K in late June and skyrocketing to over 554K in mid-September. Although downloads tapered off to 425K by the end of the quarter, the app's active user base remained strong, fluctuating around 2.3M to 2.6M weekly.

SHEIN - Shopping Online maintained a steady upward trend in downloads, beginning at 95K and reaching approximately 136K by the end of September. The app's weekly active users also showed a positive trend, growing from around 1M to nearly 1.4M over the quarter.

Lucky ONE had a fluctuating download rate, starting at 108K and seeing a peak of 129K in mid-July. By the end of September, downloads had decreased to about 80K. The app's active user base remained relatively stable, ranging from approximately 312K to 367K throughout the quarter.

These insights into the top shopping apps in Africa are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's website.