AI Insights · Timothy · October 2022
Top 5 Parenting Apps Performance on Unified Platform in Nigeria Q3 2022
Discover the performance metrics of the top 5 parenting apps in Nigeria during Q3 2022, including trends in downloads, revenue, and active users.
The third quarter of 2022 showcased notable trends in the performance of the top 5 parenting apps in Nigeria. Below, we dive into the weekly downloads, revenue, and active user metrics for these applications, based on Sensor Tower data.
My Family - Family Locator from Friendzy Limited saw a fluctuating trend in weekly downloads, starting strong with 3.1K downloads at the end of June and peaking at 6.2K in mid-July. However, the downloads declined significantly, dropping to just 118 by the end of September. Revenue for this app showed a more stable trend, with a peak of $504 in early August and ending the quarter around $213. Active users rose to 13.1K in early August but later declined to 6.4K by the end of September.
Pregnancy Tracker, Maternity by duff hl studio experienced a significant increase in downloads, starting from a modest 9 in late June and peaking at 8.4K in early September. The active user count followed a similar upward trajectory, reaching 8.9K in early September before falling to 2.4K by the end of the month.
Phone Tracker By Number in US by Awesome Game Studio had a modest start in Q3 with 661 downloads, which then dipped but surged again to 1.6K by the end of September. Active users increased steadily from 698 in late June to 960 by the end of September.
Kids Videos and Songs from Kids Channel - Kids Rhymes, Nursery Videos & Songs maintained relatively steady download numbers throughout Q3, hovering around 500 to 700 downloads per week, though it saw a decline towards the end of September. Active users remained stable, peaking at 7.4K in mid-July and ending the quarter at 5.6K.
Pregnancy Tracker: amma by PERIOD TRACKER & PREGNANCY AND BABY CALENDAR experienced a dramatic spike in downloads, from around 20-30 downloads per week to 4.5K in the last week of September. Active users mirrored this trend, rising from 3.8K in late June to 11K by the end of the quarter. Revenue for this app remained minimal throughout the period.
For more detailed insights and performance metrics, visit Sensor Tower.
