Top 5 Parenting Apps Performance on Unified Platform in Africa - Q3 2022

In the third quarter of 2022, the top 5 parenting apps in Africa demonstrated varied performance across downloads, revenue, and active users. The data, sourced from Sensor Tower, provides a comprehensive look at how these apps fared on a unified platform.

My Family - Family Locator from Friendzy Limited saw a notable fluctuation in weekly downloads, starting strong in July with over 21K downloads but plummeting to just around 1.4K by the end of September. Weekly revenue followed a similar pattern, peaking in early August at approximately $2K, and then dropping to around $1.4K by the end of September. Weekly active users also saw a decline, from about 64.5K at the start of the quarter to approximately 42K by the end.

Be Closer: Family location by Applabel LTD experienced a mixed quarter. Weekly downloads surged to over 13K in early July but fluctuated significantly, ending the quarter at around 3.6K. Revenue showed a gradual increase, reaching around $1.4K in late August before stabilizing. Active users initially peaked at around 19.5K in early July but declined to approximately 6K by the end of September.

Find my kids: live GPS tracker from GEO TRACK TECHNOLOGIES INC had a relatively stable quarter in terms of revenue, maintaining around $700 to $800 per week. Downloads saw a major spike in the last two weeks of September, reaching nearly 14K. Active users also peaked towards the end of the quarter, with numbers rising from around 13.6K in late June to over 31K by the end of September.

BabySparks - Development Activ by BabySparks showed consistent performance with modest fluctuations. Weekly revenue remained relatively stable around $800 to $1K throughout the quarter. Downloads and active users showed little variation, with downloads hovering around 500 per week and active users maintaining around 2K.

Help - Family Location Tracker by KONGRI LIMITED had a dynamic quarter with notable increases in both revenue and downloads. Revenue surged from $159 in late June to around $800 by the end of September. Downloads also showed a significant rise, peaking at over 3K in mid-September.

For more insights and detailed analysis, visit Sensor Tower.