AI Insights · Timothy · October 2022
Top 5 Dating Apps in Nigeria in Q3 2022
Discover the performance of the top 5 dating apps in Nigeria for Q3 2022 based on downloads, revenue, and active users.
In the third quarter of 2022, Nigeria's dating app market showcased a variety of trends across the top 5 dating applications. Here’s a detailed look at their performance based on data from Sensor Tower.
Dating and Chat - SweetMeet experienced a slight decline in weekly revenue, peaking at around $300 at the beginning of the quarter and gradually decreasing to $198 by the end. Weekly downloads for this app showed some fluctuations, starting at 27.5K and ending at 22.7K. However, the weekly active users saw a consistent increase, reaching 131K by the end of September.
Dating and Chat - iHappy maintained steady revenue figures throughout the quarter, with peaks around $330 and ending at $265. The app's weekly downloads surged mid-quarter, reaching 31.8K in late August, while weekly active users climbed from 91K to 124K over the same period.
Maybe You Dating: Chat & Date saw relatively low revenue, with minor fluctuations between $34 and $37. Weekly downloads for the app began at 26.1K but showed a significant drop to around 8.5K by the end of the quarter. Similarly, active users decreased from 25.4K to 10.1K during the same period, indicating a decline in user engagement.
MeetMe: Chat & Meet New People showed modest revenue growth peaking at $118 in mid-July. The app's weekly downloads maintained a stable trend, starting at 14.9K and ending at 15K. Active users increased from 34K to 39K, reflecting a steady user base.
Tinder Dating App: Chat & Date dominated the revenue charts, with weekly earnings peaking at $17.2K in early August and closing at $15.8K. Downloads remained consistent, ranging from 15.2K to 16.9K. The app's active users consistently hovered around the 358K mark, showcasing its strong user retention.
These insights highlight the dynamic nature of Nigeria's dating app market in Q3 2022. For more detailed analysis and data, visit Sensor Tower.