Top 5 Apparel Apps in South Africa Q3 2022

In the third quarter of 2022, the top 5 apparel applications in South Africa exhibited diverse performance trends in terms of weekly downloads and active users. Here’s a closer look at how SHEIN - Shopping Online, Nike: Shoes, Apparel, Stories, adidas: Shop Shoes & Clothing, ZARA, and G-STAR - Premium Denim performed, according to Sensor Tower data.

SHEIN - Shopping Online saw a consistent rise in weekly downloads, peaking at around 60K in the last week of September. Active users also increased steadily from approximately 540K at the end of June to 675K by the end of September.

Nike: Shoes, Apparel, Stories experienced moderate fluctuations in weekly downloads, hitting a high of 11.8K in mid-July. Active users showed a gradual upward trend, starting at 31.2K in late June and reaching 39.1K by the end of September.

adidas: Shop Shoes & Clothing had a notable spike in weekly downloads in the week of September 19, climbing to approximately 16.8K. Active users followed a similar trend, with a significant increase from around 4.3K in late June to 30.9K by the end of September.

ZARA maintained steady weekly downloads, with minor fluctuations throughout the quarter. Active users remained relatively stable, averaging around 37K to 39K during the period.

G-STAR - Premium Denim showed variability in weekly downloads, with a peak of approximately 4.2K in late August. Active users saw a gradual increase, starting at 6.7K in late June and reaching 7.3K by the end of September.

These insights illustrate the dynamic nature of the apparel app market in South Africa for Q3 2022. For more detailed data and further insights, visit Sensor Tower.