AI Insights · Timothy · October 2022
Top 5 Apparel Apps in Sweden Q3 2022
A comprehensive look at the performance of the top 5 apparel apps in Sweden during Q3 2022, including download and active user trends.
During the third quarter of 2022, the top 5 apparel apps in Sweden experienced varying trends in downloads and active users. Here's a detailed look at their performance based on Sensor Tower data.
SHEIN - Shopping Online saw its weekly downloads fluctuate, starting at around 16.9K at the beginning of the quarter and dropping to approximately 9.8K by the end. The app’s weekly active users started at 347.8K and showed a slight decline to about 334.4K.
H&M - we love fashion experienced an increase in weekly downloads, beginning at 9.3K and peaking at 11.4K towards the end of August before settling at around 8.8K. Weekly active users for H&M started at 165.9K, dipped mid-quarter, and then rose again to approximately 166.3K by the end of September.
Zalando – Online fashion had a steady increase in weekly downloads, from 6.2K at the start of the quarter to about 7.7K by the end. Active users followed an upward trend, starting at 181.3K and increasing to 210.6K by the end of Q3.
ABOUT YOU Online Fashion Shop saw its downloads fluctuate, starting at 4.8K, peaking at 5.1K in the first week of August, and then declining to 2.7K by the end of September. Active users showed a more stable trend, starting at 33.3K and ending at 34.4K.
Nike: Shoes, Apparel, Stories experienced a peak in weekly downloads at 5.9K in mid-July, before declining to around 2.7K by the end of September. Active users for Nike increased from 43.8K at the beginning of the quarter to 61.1K in mid-July but then decreased to 48.6K by the end of the quarter.
For more insights into the performance of these and other apps, visit Sensor Tower.
