AI Insights · Timothy · October 2022
Top 5 Apparel Apps Performance in Russia Q3 2022
Explore the performance of the top 5 apparel apps in Russia for Q3 2022, including trends in downloads and active users.
In the third quarter of 2022, the top 5 apparel applications in Russia showcased varying performance metrics in terms of downloads and active users. Here is an overview based on data from Sensor Tower.
SHEIN - Shopping Online experienced a peak in weekly downloads with 40.7K in mid-July. However, a downward trend was observed later, reaching 27.5K by the end of September. The app's weekly active users also declined significantly from 1.7M to 788K throughout the quarter.
ASOS - Discover Fashion Online saw a sharp drop in weekly downloads from 32.2K at the end of June to just 4.2K by the end of September. Weekly active users followed a similar trend, decreasing from 103K to 27K over the same period.
ZARA maintained relatively stable weekly downloads, peaking at 6.8K in early September before ending the quarter at 4.8K. The app's weekly active users fluctuated but overall saw a decrease, starting at 56.5K and closing the quarter at 40.1K.
Trendyol: Fashion & Trends displayed consistent weekly downloads, with a notable increase to 7K in the last week of September. Weekly active users showed a steady rise, starting at 116K and reaching 154K by the end of the quarter.
BERSHKA experienced a gradual decline in weekly downloads, from 3.5K at the end of June to 2.5K by late September. The number of weekly active users also decreased over the quarter, from 147K to 117K.
These insights highlight the varying trends among these top apparel apps in Russia for Q3 2022. For more detailed insights, visit Sensor Tower.
