AI Insights · Timothy · October 2022
Top 5 Apparel Apps in Portugal Q3 2022: Unified Platform Performance
Explore the performance trends of the top 5 apparel apps in Portugal for Q3 2022, including weekly downloads and active user metrics.
In the third quarter of 2022, the top 5 apparel apps in Portugal showcased varying trends in weekly downloads and active users on a unified platform. Here's a detailed look at their performance:
SHEIN - Shopping Online experienced fluctuating weekly downloads, peaking at around 25K in late June and ending the quarter at approximately 18.6K. Active users started at nearly 484K and saw a steady rise, closing the quarter at about 464K.
ABOUT YOU Online Fashion Shop had a consistent increase in weekly downloads, beginning at 10.5K and reaching around 12.9K by the end of September. Active users showed a slight upward trend, starting at 100K and ending at approximately 104K.
Nike: Shoes, Apparel, Stories saw a spike in weekly downloads mid-July, reaching close to 8.9K, but later stabilized around 6.2K. Active users fluctuated, peaking at 88.3K in early July, and settled at approximately 79K by the end of the quarter.
ZARA maintained a relatively stable download rate, averaging around 4K per week. Active users showed a minor increase, starting at 70K and ending the quarter at roughly 61.6K.
H&M - we love fashion experienced consistent weekly downloads, peaking at about 4.3K in late June and averaging around 3.6K towards the end of September. Active users showed a downward trend, starting at nearly 119K and dropping to approximately 99.4K by the end of the quarter.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.
