Top 5 Apparel Apps in New Zealand Q3 2022: Performance Insights

Throughout Q3 2022, the top 5 apparel apps in New Zealand showed varied performance in terms of downloads and active users. Here’s a closer look at their trends.

SHEIN - Shopping Online experienced a consistent performance in weekly downloads, starting at approximately 6.4K in late June and peaking at 8.2K in early September. The app maintained a strong user base with weekly active users ranging from 104K to 113K, showing a slight increase overall.

Nike: Shoes, Apparel, Stories saw fluctuations in downloads, beginning with 1.7K in late June and reaching a high of 3.3K in mid-July before tapering off to 1.6K by the end of September. Weekly active users followed a similar trend, peaking at around 15.2K in mid-July and then gradually decreasing to approximately 12.3K by the end of the quarter.

JD Sports showed steady growth in downloads, starting at 1.7K in late June and peaking at 2.6K in late August. The app's weekly active users mirrored this upward trend, increasing from 5.5K to 7.1K throughout the quarter.

Culture Kings New Zealand had a strong start with downloads peaking at 2.7K in early August, but experienced a decline towards the end of the quarter, dropping to 905 by late September.

Glassons maintained a consistent download rate, with weekly figures ranging from 789 to 972. The app's weekly active users showed stability, averaging around 9.5K throughout the quarter.

These insights are based on data from Sensor Tower. For more detailed analysis and additional insights, visit Sensor Tower’s platform.