AI Insights · Timothy · October 2022
Top 5 Apparel Apps in Norway Q3 2022: Unified Platform Performance
An overview of the performance of the top 5 apparel apps in Norway during Q3 2022, including weekly downloads and active user trends.
In Q3 2022, the top 5 apparel apps in Norway showcased varied performance trends on a unified platform, combining data from both iOS and Android. The data, sourced from Sensor Tower, reveals insights into weekly downloads and active user metrics for these popular apps.
H&M - we love fashion saw a steady fluctuation in weekly downloads, beginning with 4.9K at the end of June and experiencing a slight dip to 3.5K in late July. The app rebounded in mid-August with 4.6K downloads and maintained a similar level through September, peaking again at 4.8K. Weekly active users started at 104.4K and experienced a dip to 82.2K in early August, but steadily increased to nearly 100K by the end of the quarter.
Zalando – Online fashion maintained a consistent download rate, starting at 3.9K in late June and stabilizing around 3.4K by the end of September. The app's weekly active users began at 107.6K and showed a positive trend, peaking at 123.5K by the end of Q3.
ABOUT YOU Online Fashion Shop exhibited a downward trend in weekly downloads, starting strong with 4.4K in late June but gradually declining to 1.7K by late September. Active user numbers also saw a decline, starting at 23.2K and dropping to 19K by the end of the quarter.
SHEIN - Shopping Online experienced a decrease in weekly downloads from 3.6K at the end of June to 2K by the end of September. However, weekly active users remained relatively stable, starting at 57.8K and ending at 58.3K.
ZARA had a consistent pattern in weekly downloads, starting at 2.8K and slightly declining to 1.6K by late September. The app's weekly active users remained steady throughout the quarter, fluctuating slightly around the 25K mark.
For more detailed insights and data, visit Sensor Tower.
