Top 5 Apparel Apps Performance in Netherlands Q3 2022

In the third quarter of 2022, the top 5 apparel applications in the Netherlands showed varying performance trends. Here’s a closer look at the weekly downloads and active user metrics from Sensor Tower, providing insights into the popularity and engagement of these apps.

SHEIN - Shopping Online experienced a decline in weekly downloads at the beginning of the quarter, dropping from 26.2K to 17.1K by the end of August. However, there was a slight recovery in September, with downloads stabilizing around 17.5K to 18K. The app maintained a robust user base, with weekly active users fluctuating between 637K and 807K, showing a general downward trend but ending the quarter with 726K active users.

Zalando – Online fashion saw relatively stable weekly downloads, starting at 13.4K in late June and ending at 12.9K in late September. Active users showed an upward trend, growing from 324K in late June to 383K by the end of September, indicating increasing user engagement.

Nike: Shoes, Apparel, Stories had notable fluctuations in downloads, peaking at 13.2K mid-July, then stabilizing around 5K to 6K for the rest of the quarter. Active users varied, peaking at 80K in late July and ending the quarter at approximately 68K.

H&M - we love fashion showed a steady increase in downloads, growing from 7.5K in late June to 9.3K by the end of September. Active users also saw a positive trend, increasing from 254K to 271K over the quarter.

ABOUT YOU Online Fashion Shop experienced a gradual increase in downloads, starting at 6.8K in late June and peaking at 10.2K mid-September before settling at 7.2K by the end of the quarter. Active users showed growth, rising from 77K to 84K, with a peak of 90K mid-September.

For more detailed insights and data on app performance, visit Sensor Tower.