Apparel Apps Performance in Latin America Q3 2022

During the third quarter of 2022, the top 5 apparel applications in Latin America on a unified platform showcased varying trends in downloads and active users. Here, we delve into the performance of these leading apps, with data sourced from Sensor Tower.

SHEIN - Shopping Online consistently maintained high download numbers, starting from approximately 1.2M weekly downloads at the end of June and peaking at around 1.3M in early July. However, there was a slight dip mid-quarter, with downloads falling to about 1.1M in late July before rising again to 1.2M by the end of September. The app also saw a steady climb in weekly active users, starting at 19.3M and reaching 22.4M by the end of the quarter.

adidas: Shop Shoes & Clothing experienced fluctuations in weekly downloads. The app began the quarter with around 144K downloads, peaking at 228K by the end of September. Active users also saw a gradual increase from 1.1M at the start of the quarter to 1.4M by the end.

Nike: Shoes, Apparel, Stories had a steady performance in terms of downloads, starting at about 168K and fluctuating slightly to end at 131K. The active user base showed a consistent pattern, starting at 621K and growing to 641K by the end of the quarter.

ZARA showed a declining trend in downloads early in the quarter, starting at 69K and dropping to 45K by mid-August. However, the app recovered towards the end, reaching approximately 62K downloads. Active users saw a more stable trend, starting at 444K and ending at 406K.

C&A Pay had varied download numbers throughout the quarter, beginning with around 72K downloads and ending at 36K. The app's active user base showed a slight increase, starting at 340K and peaking at 421K before ending the quarter at 355K.

For more detailed insights and data, visit Sensor Tower.