AI Insights · Timothy · October 2022
Top 5 Apparel Apps in Kenya - Q3 2022 Performance
An overview of the performance of the top 5 apparel apps in Kenya during the third quarter of 2022, based on data from Sensor Tower.
Throughout Q3 2022, the top 5 apparel apps in Kenya showed varied performance in terms of downloads and active users, as reported by Sensor Tower.
The SHEIN - Shopping Online app saw a fluctuating trend in weekly downloads, peaking at around 5.2K in mid-August before declining to approximately 2.5K by the end of September. Active users for the app increased in August, reaching a high of about 27.4K, but settled at around 25K towards the end of the quarter.
Fashion Nova - Online Shopping experienced a decline in weekly downloads from early July, hitting a low of 416 in the first week of August, before rebounding to over 1.1K in the final week of September. Active users demonstrated a steady increase, rising from about 7K in late June to over 8.1K by the end of September.
The Bellewholesale app's weekly downloads showed a similar pattern, with numbers dropping to 363 in early August and then recovering to more than 1K by the end of September. Active users initially increased to 2.3K in early August but later decreased, ending the quarter at around 1.7K.
PrettyLittleThing observed a dip in weekly downloads in early August, falling to 299, but saw a gradual recovery, closing the quarter with 642 downloads. Active users for the app peaked at over 5.2K in mid-July and remained relatively stable, ending the quarter at approximately 4.8K.
Lastly, Namshi - We Move Fashion had lower weekly downloads throughout the quarter, with a notable increase to 563 in the last week of September. Active users showed a decline from 1.8K in late June to around 693 by the end of September.
For more insights and detailed data, visit Sensor Tower.
