Top 5 Apparel Apps Performance on Unified Platform in Ireland Q3 2022

During the third quarter of 2022, the top five apparel applications in Ireland showcased diverse performance metrics. Data from Sensor Tower reveals interesting trends in weekly downloads and active users for these leading apps.

SHEIN - Shopping Online experienced a fluctuating download pattern. Weekly downloads peaked at around 7.8K in mid-July, followed by a gradual decline, settling at approximately 5.9K by the end of September. In terms of active users, a slight decrease was observed initially, dropping from 222K to 196K in early July. However, a recovery was noted towards the end of the quarter, reaching 216K by late September.

Nike: Shoes, Apparel, Stories saw a significant spike in weekly downloads, particularly in mid-July, with numbers rising from 2.5K to 12.3K. Post this surge, downloads stabilized around 2.7K towards the end of September. The app's active user base remained relatively stable, with a noticeable peak in mid-July at 52.8K users, before stabilizing around 45K by the quarter's end.

JD Sports maintained a consistent download rate throughout the quarter, averaging around 3.3K weekly downloads. Active users showed minor fluctuations, with a slight decrease from 23.5K in late June to 21.4K by the end of September.

H&M - we love fashion exhibited variability in weekly downloads, with a notable peak of 4.4K in mid-September. The active user count for H&M saw a gradual decline from 52.2K in late June to 41.8K by the end of September.

PrettyLittleThing had a relatively stable download trend, with numbers hovering around 2.3K in late July and early August, before slightly dropping to 1.8K by the end of September. Active users for PrettyLittleThing saw minor variations, ending the quarter with approximately 10.7K users.

For more detailed insights into the performance of these and other applications, visit Sensor Tower.