AI Insights · Timothy · October 2022
Top 5 Apparel Apps Performance in Ghana Q3 2022
Discover the performance trends of the top 5 apparel apps on a unified platform in Ghana during Q3 2022, including download rates and active user statistics.
In the third quarter of 2022, the top 5 apparel applications in Ghana exhibited varying trends in weekly downloads and active users. Data from Sensor Tower provides an insightful look into these trends.
SHEIN-Shopping Online saw an upward trajectory in both weekly downloads and active users. Downloads peaked at around 2.9K in the week of September 19, while active users increased significantly from 4.2K at the beginning of the quarter to 8.4K by the end of September.
AFRICAN FASHION 2024 maintained a steady download rate throughout the quarter, with weekly downloads ranging between 406 and 580.
African Men Fashion experienced a decline in weekly downloads, starting at 331 in late June and dropping to 177 by the end of September.
African Dresses showed a consistent download pattern, with numbers fluctuating between 213 and 468 throughout the quarter.
Zara had a moderate performance in terms of downloads, peaking at 331 in mid-July and then gradually declining to 154 by the end of September. Active users showed a slight decrease from 1.4K to 1.2K over the same period.
These insights indicate diverse user engagement levels among the top apparel apps in Ghana. For more detailed data and analysis, visit Sensor Tower.
