Top 5 Apparel Apps in the UK, Q3 2022

In the third quarter of 2022, the top 5 apparel applications in the United Kingdom showed varied performance trends in terms of weekly downloads and active users. Here's a detailed look at their metrics.

SHEIN - Shopping Online saw a fluctuation in its weekly downloads, starting at around 105K at the end of June and experiencing a dip to approximately 76K in early August. By the end of September, downloads had climbed back to about 90K. The weekly active users for SHEIN remained relatively stable, hovering around 2.2M to 2.3M throughout the quarter.

JD Sports experienced a steady increase in weekly downloads, beginning at roughly 50K and peaking at over 61K by the last week of September. The app’s active user count also showed growth, rising from approximately 252K to nearly 298K over the quarter.

Nike: Shoes, Apparel, Stories had a notable spike in downloads in mid-July, reaching about 91K, before settling back to around 26K by the end of September. The active user base for Nike remained relatively consistent, ranging from 350K to 440K throughout the quarter.

CIDER - Clothing & Fashion showed an increase in weekly downloads in August, peaking at around 42K, but then declined to approximately 18K by the end of September. Active user numbers for CIDER grew from about 86K at the beginning of the quarter to over 133K in mid-September, before dropping to around 112K by the end of the quarter.

H&M - we love fashion maintained a relatively stable weekly download rate, starting at around 27K and ending the quarter at about 29K. The active user base for H&M showed a steady increase, growing from approximately 406K to 407K over the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.