Top 5 Apparel Apps Performance in Finland for Q3 2022

The third quarter of 2022 witnessed diverse trends in downloads and active users among the top 5 apparel apps in Finland. Here’s a detailed look at the performance of these apps, according to data from Sensor Tower.

Zalando – Online fashion experienced a consistent increase in weekly downloads, starting from around 3K at the end of June and peaking at approximately 4K by mid-September. Active users showed a steady upward trend, beginning at around 93.5K and reaching over 109K by the end of the quarter.

SHEIN - Shopping Online had fluctuating weekly downloads, starting at about 3.7K at the end of June, dipping through July, and stabilizing around 3.3K by the end of September. Active users remained relatively stable, ranging from around 69.5K to 71.8K throughout the quarter.

H&M - we love fashion saw a slight decline in weekly downloads initially but experienced a significant spike to 3.4K in late August before settling back to around 2.2K by the end of September. Active users showed a gradual recovery, starting from 96.7K in late June, dipping mid-quarter, and rising back to 92.5K by the end of September.

ABOUT YOU Online Fashion Shop demonstrated a variable pattern in weekly downloads, starting at about 1.2K in late June, peaking at 3.5K in mid-September, and then dropping to approximately 1.9K by the end of the quarter. Active users showed a steady increase from 21.3K to 26.2K over the same period.

Nike: Shoes, Apparel, Stories had a notable surge in weekly downloads, peaking at 2.5K in mid-July, but then gradually declining to around 820 by the end of September. Active users increased significantly from 10.3K at the end of June to around 16.3K in mid-July before stabilizing at around 12.8K by the end of the quarter.

For more in-depth insights into the performance of these apps, visit Sensor Tower.