AI Insights · Timothy · October 2022
Top 5 Apparel Apps in Europe: Q3 2022 Performance
Discover the performance trends of the top 5 apparel apps in Europe for Q3 2022, including downloads, active users, and revenue insights.
In Q3 2022, the top apparel applications in Europe displayed varied performance trends across downloads and active user metrics. Here’s a closer look at the performance of these leading apps:
SHEIN - Shopping Online experienced significant weekly downloads, peaking at 731K at the start of the quarter, and maintaining a strong presence with around 632K downloads by the end of September. Weekly active users showed a slight fluctuation, starting at 19.2M and ending the quarter at approximately 17.3M.
Zalando – Online fashion saw a consistent upward trend in weekly downloads, beginning with 354K and reaching up to 428K in September. Active users grew steadily from 6.1M to 7.3M over the quarter, reflecting the app’s increasing engagement.
Trendyol: Fashion & Trends showed robust growth in downloads, with numbers rising from 307K to 450K throughout the quarter. The active user base also expanded, starting at 23.5M and peaking at 25.9M in early September before stabilizing around 25M.
Nike: Shoes, Apparel, Stories demonstrated a strong download performance, beginning at 178K and reaching up to 277K by the end of Q3. The app's active users also saw growth, starting at 2.8M and increasing to approximately 3.2M by the end of September.
H&M - we love fashion experienced a steady increase in downloads from 230K to 289K. The weekly active users also followed an upward trend, beginning at 6.4M and reaching 6.4M by the end of Q3.
These insights into the top 5 apparel apps in Europe for Q3 2022 are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.
