AI Insights · Timothy · October 2022
Top 5 Apparel Apps in Germany Q3 2022: Unified Platform Performance
Discover the performance trends of the top 5 apparel apps in Germany during Q3 2022, based on data from Sensor Tower.
During the third quarter of 2022, the top 5 apparel apps in Germany showed varied performance trends across downloads and active users. Here’s a breakdown based on Sensor Tower data.
Zalando – Online fashion experienced a fluctuating trend in weekly downloads, starting at approximately 51.6K in late June and ending at around 59.1K by the end of September. The app saw a notable increase in active users, rising from about 889K to over 1M by the end of the quarter.
SHEIN - Shopping Online maintained a relatively stable weekly download rate, beginning at nearly 60K and finishing the quarter at around 53K. Active users for SHEIN started at approximately 1.06M at the end of June, dipped mid-quarter, and then stabilized around 934K by the end of September.
H&M - we love fashion saw an upward trajectory in downloads, beginning at about 36.9K and reaching 52.2K by the quarter's end. The app's active users showed a steady increase from around 729K to roughly 762K over the same period.
Trendyol: Fashion & Trends displayed a significant rise in downloads, starting at approximately 29.8K and peaking at around 54.8K by the end of September. Active user numbers also showed a positive trend, growing from about 286K to 299K throughout the quarter.
ABOUT YOU Online Fashion Shop had a steady increase in weekly downloads, beginning at around 24.5K and climbing to about 33.8K by the end of September. Active users for ABOUT YOU also saw growth, starting at approximately 264K and reaching around 279K by the quarter's end.
For more detailed insights and data, visit Sensor Tower.
