AI Insights · Timothy · October 2022
Top 5 Apparel Apps in Brazil Q3 2022 Performance Review
Explore the performance of the top 5 apparel apps in Brazil for Q3 2022, including weekly downloads, active users, and trends.
The third quarter of 2022 saw notable trends in the top 5 apparel applications in Brazil, based on data from Sensor Tower. Here’s an overview of the performance of these apps on a unified platform.
SHEIN - Shopping Online maintained a strong presence in Brazil. Weekly downloads peaked at 899K in mid-July and fluctuated throughout the quarter, ending at approximately 592K in the last week of September. Active users showed a consistent upward trend, starting from 10.7M at the end of June and reaching 12.7M by the end of September.
C&A Pay experienced varied download rates, starting at 72K in late June and dropping to around 36K by the end of September. Active users saw a steady increase, peaking at 420K in late August before slightly declining to 354K at the end of the quarter.
adidas: Shop Shoes & Clothing had a notable increase in weekly downloads, beginning at 26K in late June and ending at 46K in the last week of September. Active users also rose steadily, from 199K at the end of June to 239K by the end of September.
PatPat - Kids & Baby Clothing saw a significant fluctuation in downloads, starting at 47K in late June, dipping to 9.5K in early August, and then recovering to 24K by mid-September. Active users showed a decline from 193K in late June to 96K by the end of September.
ZARA maintained a relatively stable download rate, with weekly downloads ranging from 16K to 26K throughout the quarter. Active users, however, showed a general upward trend, starting at 163K in late June and reaching 134K by the end of September.
For more detailed insights and data, visit Sensor Tower.
