Top 5 Apparel Apps Performance in Australia Q3 2022

In the third quarter of 2022, the top 5 apparel apps in Australia showcased notable performance metrics on a unified platform, according to data from Sensor Tower. Here’s a detailed look at their weekly downloads and active user trends.

SHEIN - Shopping Online maintained a consistent download rate throughout the quarter. Weekly downloads fluctuated between approximately 24.9K and 29.4K, peaking at 29.4K in the week of September 19. Active users showed a mild fluctuation, starting at around 561K and ending at 563K, with a slight dip mid-quarter.

Nike: Shoes, Apparel, Stories experienced a notable increase in weekly downloads, starting at 12.4K and peaking at 21.6K in mid-July. Active users also saw a steady rise, beginning at 87.8K and reaching 124K by the end of September.

JD Sports showed a gradual increase in downloads, from 6.2K to a peak of 11.2K in late July. However, the downloads saw a decline towards the end of the quarter, ending at 6.5K. Active users followed a similar trend, starting at 23.7K and peaking at 31.6K in late August before decreasing to 27.2K by the end of September.

Culture Kings Australia displayed variability in downloads, with a peak of 11.7K in early August. However, the downloads dropped significantly towards the end of the quarter, falling to 4K. Active users showed a steady increase from 39.1K to 48.6K in early August, but then stabilized around 43K by the end of September.

H&M - we love fashion had fluctuating download numbers, starting at 9.1K and peaking at 8.4K in mid-September. Active users demonstrated a downward trend, starting at 128K and ending at 102K by the end of the quarter, with slight increases in between.

These data points from Sensor Tower highlight the dynamic nature of user engagement and app popularity in the apparel sector. For more detailed insights, visit Sensor Tower.