Top 5 Apparel Apps in Austria Q3 2022: Performance Overview

During the third quarter of 2022, the top 5 apparel applications in Austria showed varied performance in terms of weekly downloads and active users. Here’s a detailed look at each app’s performance.

Zalando – Online fashion started the quarter with around 5.7K weekly downloads, which slightly fluctuated but saw a steady increase towards the end, peaking at 6.5K in the last week of September. Its active users also demonstrated a positive trend, starting from 120K and reaching approximately 136K by the end of the quarter.

SHEIN - Shopping Online experienced a decline in weekly downloads from 6.8K at the beginning of the quarter to a low of 4.3K, before recovering to 4.9K in the final week. The active users showed more stability, maintaining around 104K initially, dipping to 91K, and then rising back to about 98K by the quarter's end.

H&M - we love fashion saw its weekly downloads increase significantly from 4K to peak at 6.4K towards the end of August, before settling at around 5.4K in the last week of September. Its active user base followed a similar trend, starting at 95K, dipping slightly, and then increasing steadily to reach over 102K by the end of the quarter.

ABOUT YOU Online Fashion Shop showed consistent growth in downloads, starting from 1.3K and steadily rising to 4.6K by the end of September. Active users for this app also saw an increase, beginning at 29K and climbing to 34K in the last week of the quarter.

Nike: Shoes, Apparel, Stories had a varied download trend, starting at 2K, peaking at 4.1K mid-quarter, and then stabilizing around 2.7K by the end. Its active user numbers also showed some fluctuations, starting at 47K, peaking at 55K, and then stabilizing around 48K towards the end of September.

The data used in this analysis comes from Sensor Tower, where you can find more insights on app performance and trends.