AI Insights · Timothy · October 2022
Top 5 Shopping Apps on iOS in Africa for Q3 2022
Explore the performance of the top 5 shopping apps on iOS in Africa during Q3 2022, with insights on weekly downloads and active users.
The third quarter of 2022 saw significant activity in the shopping app category on iOS in Africa. Here's a look at the performance of the top 5 shopping apps based on downloads and active users.
SHEIN - Shopping Online saw a consistent increase in weekly downloads, starting at around 20K in late June and peaking at approximately 26K by mid-August. Weekly active users also showed a positive trend, growing from roughly 256K in late June to around 351K by the end of September.
Alibaba.com experienced fluctuating weekly downloads, beginning with about 29K in late June and varying between 18K to 23K throughout the quarter. Active users showed a slow but steady increase, starting at nearly 170K and reaching around 191K by the end of September.
Jumia Online Shopping maintained a stable download rate, with figures hovering around 14K to 20K per week. Active user numbers were somewhat volatile, starting at approximately 217K in late June, dipping to around 177K in early July, and then stabilizing around 196K by the end of the quarter.
Amazon Shopping showed moderate weekly downloads, beginning at roughly 14K and peaking at about 17K in mid-September. Weekly active users remained strong, starting at around 408K in late June and climbing to approximately 446K by the end of September.
AliExpress Shopping App had steady weekly downloads, starting at about 8K in late June and peaking at around 12K in late August. Active users showed a gradual increase, from roughly 66K in late June to around 72K by the end of September.
The data provided by Sensor Tower highlights the dynamic nature of the shopping app market in Africa. For more detailed insights, visit Sensor Tower.
