AI Insights · Timothy · October 2022
Top 5 Shopping Apps on iOS in Africa: Q3 2022 Performance
Discover the performance trends of the top five shopping apps on iOS in Africa during Q3 2022, based on Sensor Tower data.
In the third quarter of 2022, the top five shopping apps on iOS in Africa demonstrated varying trends in downloads and active user engagement. Here’s a detailed look at their performance:
SHEIN - Shopping Online maintained a consistent download pattern, peaking at approximately 26K downloads in mid-August. Active users saw a steady rise, starting from 256K at the beginning of the quarter and reaching around 351K by the end of September.
Alibaba.com experienced fluctuations in downloads, starting at 28.5K in late June and ending at around 20.6K in late September. Active users saw a gradual increase from 170K to a peak of 195K in mid-September before a slight decline to 191K by the quarter's end.
dubizzle EG OLX downloads peaked at 24.2K in mid-July but saw a general decline towards the end of the quarter, finishing at approximately 12.6K. Active user engagement showed a similar trend, starting at 117K and ending at around 109K.
Jumia Online Shopping saw stable download numbers, with a slight peak at 20.5K in late June, and ending at about 14K. Active users started at 217K, peaked at 200K in mid-September, and slightly decreased to 196K by the end of the quarter.
Amazon Shopping exhibited a steady download trend, peaking at 17K in mid-September. Active users showed consistent growth, starting from 408K in late June and reaching approximately 446K by late September.
For more detailed insights and data, visit Sensor Tower.
