AI Insights · Timothy · October 2022
Top 5 iOS Lifestyle Apps in South Africa: Q3 2022 Performance
Discover the performance trends of the top 5 iOS lifestyle apps in South Africa during Q3 2022, including Pinterest, Tinder, VodaPay, Hdo Play, and NGL.
During the third quarter of 2022, the top 5 lifestyle applications on the iOS platform in South Africa showcased varied performance trends in terms of downloads, revenue, and active users. Here’s a closer look at each app’s metrics, based on data from Sensor Tower.
Pinterest experienced a stable trend in weekly downloads, with figures hovering around 4K to 5K. Notably, the week of September 12 saw a peak of approximately 5.1K downloads. Active users for Pinterest were consistently high, starting at around 764K at the beginning of the quarter and ending at approximately 826K by the end of September.
Tinder Dating App: Chat & Date from Tinder Inc. maintained a steady weekly revenue, averaging around $17K to $19K. The highest revenue was recorded in the week of June 27, reaching roughly $19.1K. Weekly downloads showed slight fluctuations, with the highest number in the week of July 18 at about 3.2K. Active users for Tinder varied between 43K and 49K throughout the quarter.
VodaPay by Vodacom saw consistent weekly downloads, mostly around 2.5K. A significant spike was observed in the week of September 19, with downloads reaching about 5.8K. Active users for VodaPay generally increased, starting at approximately 23K and peaking at around 29.6K during the week of September 19.
Hdo Play - Movie Planner demonstrated notable growth in weekly downloads, especially in early August, where downloads surged to approximately 25K. Active users followed a similar trend, peaking at about 19.5K in the week of August 8. However, these numbers gradually declined towards the end of the quarter, settling at around 4.7K active users in the final week of September.
NGL: ask me anything from DeepMoji showed a steady rise in weekly revenue, peaking at approximately $1.5K in the week of September 5. Weekly downloads also saw a significant increase, with the highest number recorded in the same week at around 5.4K. Active users for NGL increased steadily, reaching a peak of about 16K in the week of September 5, before a slight decline towards the end of the quarter.
For more detailed insights and analytics, visit Sensor Tower.
