Top 5 iOS Lifestyle Apps in New Zealand: Q3 2022 Performance

During the third quarter of 2022, the top 5 lifestyle apps on the iOS platform in New Zealand showed varying performance trends in terms of weekly downloads, revenue, and active users. Here’s a closer look at the performance of Google Home, Pinterest, NGL: ask me anything, Tinder Dating App: Chat & Date, and Hinge Dating App: Match & Meet.

Google Home saw a steady trend in weekly downloads, starting at around 2.7K in late June and peaking at approximately 3.1K in mid-July. By the end of September, downloads stabilized around 2.7K. Active users fluctuated slightly but remained above 26K throughout the quarter.

Pinterest maintained a consistent download rate, with a notable spike to 4.8K in mid-September before settling back to around 2.7K by the end of the quarter. Active users hovered around 900K, reaching a peak of 925K in the final week of September.

NGL: ask me anything experienced significant fluctuations in weekly downloads, starting at 2.8K in late June and peaking at 10.9K in early July before declining to around 500 by the end of September. Revenue followed a similar trend, with a peak of $3.8K in early July and a gradual decline to around $700 by the end of the quarter. Active users peaked at 15.5K in mid-July and then stabilized around 6.5K.

Tinder Dating App: Chat & Date showed a steady performance in weekly downloads, fluctuating between 1.3K and 1.5K throughout the quarter. Revenue remained strong, peaking at $45.9K in early September. Active users hovered around 68K, with minor fluctuations during the period.

Hinge Dating App: Match & Meet experienced steady weekly downloads, starting at around 1K in late June and reaching 1.2K by the end of September. Revenue showed an upward trend, peaking at $6.9K in early September. Active users remained relatively stable, averaging around 16K throughout the quarter.

These insights are based on data from Sensor Tower. For more detailed information and further insights, visit Sensor Tower.